![]() ![]() ![]() This past year it’s been putting on at least two shows a month. Pre-pandemic, Sofar organized roughly one show a month at most. In 2022 the company upped its ante in Milwaukee after two years of COVID-19-related shutdowns and social distancing squeezing live performances. Mei is based in Milwaukee, but helping grow the company globally. Sofar, headquartered in London, hosts shows in more than 400 cities around the world. Mei said past Sofar acts have included artists like Billie Eilish and Leon Bridges. But this creates opportunities to see acts before they become world famous. Sebastian Mei, director of Sofar’s commercial partnerships, explained that many of these musicians - even the nationally touring acts - are early in their music careers. Brunelli said he always anchors a show with a nationally performing artist and often includes at least one local act. Then 36 hours before, they will get a notification of where to show up.Īs an artist himself, Brunelli has played a Sofar show in the past (in Cleveland), and described it, “You play a four-song, intimate set in front of 65 people that were silent and listening, and actually truly cared about live music.”Įvery show has three acts, usually playing music from a different genre. Sofar attendees buy a ticket for a show, not knowing who the artists are or where the venue is, only that it’s in a particular neighborhood ( an upcoming show is in Walker’s Point) and whether they need to bring their own booze. The rooms are quiet and most of the guests will be seated. They are often held in smaller, even non-traditional venues: breweries, local businesses even people’s homes. ![]()
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